Judy Illes of Stanford has authored a piece from an analysis of the content of company brochures selling body scans, sometimes called “full-body preventative scans” and conducted with CT or MRI. In their review they found that there were all sorts of horrific exaggerations and some awfully intense sales tactics. Illes and colleagues had argued in 2003 that there are insufficient standards and guidelines for scanning, and that the industry has grown very rapidly. The piece is in the 12/13 issue of Annals (thanks for the correction!).
Labels: body scans, exaggerating claims, Judy Illes, marketing