Neuroethics is everywhere. You know you want to know why we fall in love with particular products, places and things – inanimate objects of various kinds. Neurology and imaging are closing in on answers to the question of how to correlate those lovely pictures of the brain with lovely pictures on product packages. The implications are interesting. Judy Illes comments. I guess we should put up an image of Stanford’s shield for that, but I wouldn’t want to alter your reality.